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The key to a good strategy is to have one.

Richard Rumelt – “Good Strategy/Bad Strategy: The Difference and Why It Matters”.


A robust corporate strategy differentiates a business by setting clear, purposeful choices and aligning actions, policies, and resources toward a defined goal. 
Digital strategy is a subset of the corporate strategy focused on leveraging digital tools, platforms, and technologies to achieve business objectives. It involves the application of digital innovations to business models, products, and operations.. 

While technological change is rapid, organizational change often lags, creating a challenge. An effective digital strategy also involves deliberate decisions to close this gap. It’s about proactively determining what to pursue and avoid, ensuring every initiative contributes coherently towards the organizational objective. 

At IZARA, we believe digital strategy should align with and support the broader corporate strategy, ensuring that digital initiatives enhance the competitive position and performance of the organization as a whole. The distinct focus of a digital strategy is on the digital elements of business, which are increasingly crucial in a world where technological capability can be a major competitive differentiator.

Hence, we have developed four specific advisory service tailored to help management devise and implement a digital roadmap and secure organizational alignment.

Digital Enabled IT Strategy

The concept that digital enables IT strategy is not just an operational consideration; it’s a transformative philosophy that integrates technology deeply into the fabric of corporate strategy.
In the past, IT was often seen as a support function, isolated from core business operations. It focused on maintaining systems, ensuring uptime, and optimizing costs. Today, digital technology is the linchpin of business strategies. It’s about using technology not just to support business processes but to define them.
We help you develop a digital enabled IT strategy that will align your digital assets with the overall business goals and, hence – be an accelerator for your business and secure an IT set-up that is scalable, adaptable, and effective.

Key benefits

  • Aligning digital strategy and IT strategy through objectives
  • Clearly define IT strategy streams
  • Secure IT capabilities through skills mapping and planning
  • Establish efficient resource management

Digital Agenda & Roadmap

Preparing a digital agenda and roadmap is crucial in today’s fast-paced digital landscape. Having a well-defined digital agenda ensures that business ambitions aligns with evolving technology trends. This helps strategically integrate digital solutions that enhance business processes, improve customer experiences, and drive innovation. 

A digital roadmap outlines key milestones, timelines, and resources required, allowing for efficient allocation and management of digital initiatives. It must be a dynamic tool that helps navigate the complexities of digital transformation and aligning business objectives with technological capabilities. 

It’s also about risk management. In the digital realm, things change rapidly – new technologies emerge, consumer behaviors shift, and regulatory landscapes evolve. A digital agenda provide a framework for evaluating and mitigating risks associated with digital investments and initiatives. 

Key benefits

  • Direction for digital transformation efforts incl. tracking of progress
  • Alignment with technology trends and market changes
  • Establish an IT sourcing strategy
  • Identify and mitigate risks in digital initiatives

Linking Digital Strategy to Execution

In the rapidly evolving digital era, the link between digital strategy and execution has become a critical focal point for businesses seeking to harness the power of technology for competitive advantage. 

This nexus is not just about adopting new technologies; it’s about integrating digital initiatives seamlessly into the very fabric of the business. Effective alignment of digital strategy with execution involves a harmonious blend of technological innovation, organizational culture, and business processes. 

It requires a clear vision, robust planning, and agile implementation. This process demands cross-functional collaboration, continuous adaptation, and a deep understanding of both market dynamics and technological potential. 

Key benefits

  • Get prepared and structured for digital execution
  • Build the right IT organization design and governance structure
  • Aligns technology initiatives with business goals and objectives
  • Get resource allocation and prioritization for digital projects
  • Secure stakeholder engagement and communication

Digital Maturity Assessment

Fundamentally, digital maturity is about the ability to look at the business through a “digital lens” to identify where technology can radically change value creation.

Many companies understand technology, but struggle to achieve full value from it due to challenges with the right talent pool, culture and organizational structure.

It is not all about new technology, but more about a deep focus on non-technical, operational changes across the organization to get ready for a digital future.

Key benefits

  • Evaluate the organization’s digital maturity and needs
  • Understand which digital opportunities provide the most value
  • Identify areas for necessary competence enhancement
  • Get empirical input to a digital strategy and transformation plan

AI Organization GAP Assessment

When considering the integration of artificial intelligence, conducting an AI assessment is a crucial first step. This process provides a comprehensive overview of current capabilities and readiness, identifying both the opportunities for AI to add value and the gaps that need addressing. By evaluating existing infrastructure, data management practices, and staff skills, an AI assessment helps tailor AI solutions that align with strategic objectives.

Furthermore, this proactive approach minimizes risks associated with AI deployments, such as cost overruns, scalability issues, and misalignment with business goals. It also sets the stage for smoother implementation and adoption, ensuring that your organization is culturally ready to embrace AI. 

Ultimately, an AI assessment gives the insights needed to make informed decisions, create an AI-roadmap, enabling a more controlled and effective integration of AI technologies that can drive innovation and efficiency across your operations. 

Key benefits

  • Overview of business opportunities with AI
  • Identify AI use cases regarding efficiency and value
  • Input to data architecture, AI services, and AI support
  • Plan for creating organizational buy-in, motivation, and anchoring
  • Input to decision support and communication plan