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Fundamentally, digital maturity is about the ability to look at the business through a “digital lens” to identify where technology can radically change the value creation. 

Many companies understand technology, but struggle to achieve full value from it due to challenges with the right talent pool, culture and organizational structure. 

It is not all about new technology, but more about a deep focus on non-technical, operational changes across the organization to get ready for a digital future.

Key benefits

  • Evaluation of the organization’s digital maturity and needs
  • Understand which digital opportunities provide the most value
  • Identification of areas in need of digital competence enhancement
  • Get input to formulate a digital strategy and transformation

Ten arguments for conducting a digital maturity assessment

Skærmbillede 2024-02-22 kl. 09.54.13

Our Approach

Define the scope and purpose
Establish assessment criteria
Collect and structure the data
Analyze the data
Evaluate against the goals
Identify strengths and weaknesses
Develop an action plan
Implement and monitor progress

To evaluate the key benefits, we recommend a three-step approach:

Establish a high level overview
Analyse all relevant aspects
Develop a transformationplan

The digital maturity assessment findings are key input to a digital strategy and transformation plan. Conducting the assessment once or twice a year is a recommended approach to track the progress made by lifting the organization’s digital capabilities.

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Establish a high level overview

Analyse all relevant aspects

Develop a transformationsplan

Evaluation of the organization’s digital maturity and needs

Internal Audit: Evaluate current digital capabilities, tools, and processes. 

Benchmarking: Compare against industry standards and best practices. 

Stakeholder Feedback: Gather insights from employees, customers, and partners.


Gap Analysis: Identify discrepancies between current state and desired digital maturity.

Trend Analysis: Understand emerging digital trends relevant to the industry. 

Risk Assessment: Assess potential risks and challenges in digital transformation.

Strategic Alignment: Align digital goals with overall business strategy. 

Roadmap Development: Create a detailed implementation plan with milestones.

Resource Allocation: Determine budget, personnel, and technology requirements for execution.

Understand which digital opportunities provide the most value

Market Analysis: Conduct an analysis of market trends, customer behaviors, and competitor strategies to identify prevailing digital trends and opportunities.

Capability Review: Assess the current digital capabilities of the organization, including technology infrastructure, skill sets, and existing digital initiatives. 

Stakeholder Insights: Gather inputs from various stakeholders (employees, customers, partners) to understand their needs, expectations, and perceptions of digital offerings.

Opportunity Mapping: Identify potential digital opportunities that align with market trends and organizational capabilities.

Value Assessment: Evaluate each opportunity in terms of potential impact, feasibility, and alignment with the organization’s strategic objectives. 

Prioritization: Use a scoring model or decision matrix to prioritize opportunities based on their value, urgency, and strategic fit.

Strategic Fit Analysis: Ensure that the chosen digital opportunities align with the overall business strategy and long-term goals. 

Roadmap Creation: Develop a detailed implementation roadmap, outlining the steps, timeline, required resources, and key milestones for each selected digital opportunity. 

Risk and ROI Assessment: Evaluate risks and estimate the return on investment for each opportunity to ensure sustainable and profitable digital growth.

Identification of areas in need of digital competence enhancement

Current State Analysis: Start with an assessment of the existing digital competencies within the organization. This includes evaluating the skills of employees, the efficiency of current digital processes, and the effectiveness of existing technology tools. 

Needs Assessment and Gap Analysis: Conduct surveys, interviews, or workshops with employees, customers, and other stakeholders to understand their digital needs and expectations. Compare the current state of digital competencies with these requirements to identify gaps. 

Benchmarking Against Industry Standards: Look at industry benchmarks and best practices to gauge where the organization stands in comparison to competitors and the industry at large. 


Identifying Priority Areas: Based on the gap analysis, determine which areas of digital competence need urgent enhancement. Prioritize these areas considering their impact on business goals, customer experience, and operational efficiency. 

Setting Objectives and KPIs: Define clear objectives for digital competence enhancement. Establish Key Performance Indicators (KPIs) to measure the effectiveness of the enhancement efforts. 

Resource Planning: Identify the resources required for improving digital competencies. This may include budget allocation, tools and technologies, training programs, and hiring of new talent or external consultants.

Training and Development: Implement targeted training programs and development initiatives to upskill employees in the identified areas. Consider a mix of formal training, workshops, e-learning, and on-the-job training. 

Tech Upgrades and Process Improvements: Where necessary, upgrade technology tools and revise processes to support enhanced digital competencies. This could involve investing in Ai, new software, automation tools, or digital collaboration platforms. 

Monitoring and Continuous Improvement: Regularly monitor progress against the set KPIs. Collect feedback from employees and other stakeholders to assess the effectiveness of the training and development initiatives. 

Get input to formulate a digital strategy and transformation

Internal Assessment: Evaluate the current state of digital technology within the organization. This involves assessing existing IT infrastructure, digital skills of the workforce, and current digital processes. 

Stakeholder Engagement: Engage with various stakeholders, including employees, customers, and partners to gather insights about their digital expectations and experiences. This can be done through surveys, interviews, and workshops. 

Regulatory and Compliance Review: Understand the legal and regulatory implications of digital transformation in your industry. This ensures that the strategy developed is compliant with all relevant laws and regulations.

Vision and Objectives Setting: Define a clear digital vision and set specific, measurable objectives that align with the overall business strategy. This should include what the organization aims to achieve through its digital transformation. 

Gap Analysis: Identify gaps between the current digital capabilities and the desired state. This involves looking at the technology, processes, and skills required to meet the digital objectives. 

Roadmap Creation: Develop a detailed roadmap for digital transformation. This should include prioritized initiatives, timelines, required investments, and responsible parties. 

Technology Selection: Decide on the technology solutions that will be used to achieve the digital objectives. This could involve new investments in technology platforms, tools, and infrastructure.

Pilot Projects: Implement pilot projects to test aspects of the digital strategy in controlled environments. This can help in understanding the practical challenges and the potential impact of the strategy. 

Full-scale Implementation: Roll out the digital initiatives across the organization based on the insights gained from the pilot projects. Ensure that there is adequate support and resources for a smooth transition. 

Training and Development: Invest in training and developing the workforce to equip them with the necessary digital skills. This is critical for the success of the digital transformation. 

Performance Monitoring: Continuously monitor the performance against the set objectives. Use metrics and KPIs to measure progress and identify areas that need adjustment. 

Feedback Loop: Establish a feedback mechanism to continuously learn from the implementation and make necessary adjustments. This should involve regular reviews and stakeholder feedback.