Lars Kirstein
Partner & Business Advisor
I bring over 25 years of experience in business development, IT, sales, and operational optimisation – combined with more than 20 years of leadership and board experience in both Danish companies and international corporations.
I’ve worked with business model development, sales of technology solutions, and strategy execution across both local and global contexts.
I thrive on collaboration across all levels of the organisation and believe in turning plans into action. I motivate, delegate, and listen – always driving progress without compromising on quality or results.
Throughout my career, I’ve led transformations, optimised business processes, assessed system portfolios and supplier setups, and developed digital execution plans.
My approach is strategic and value-driven. I focus on creating measurable business impact and improving performance while balancing the needs of all stakeholders.
In recent years, I’ve worked on IT reviews, IT Due Diligence, system selection processes, that bring IT closer to the business.
Phone: +45 40528090
Email: lk @izara.com

I’m structured, analytical, and thorough. I maintain a strategic overview while keeping a close eye on the details that matter.
According to the PI assessment, I’m a Rebel – someone who thinks outside the box and stays calm under pressure.
I hold an Executive MBA and a Board certification from Copenhagen Business School (CBS).
Since 2000, I have also served as a strategy supervisor for the CBS Executive MBA programme.
My areas of expertise include:
- IT & Digital Strategy
- Corporate Strategy
- Digital Maturity Assessment
- AI Readiness GAP Analysis
- Digital Roadmap and Transformation
- IT Operating Model
- Business Operating Model
- Sales Excellence
- Go-to-Market Planning & Execution
- Portfolio and Program Management
- IT Due Diligence
I specialise in these areas:
Digital roadmap og transformation
I support companies in developing and executing digital roadmaps that tightly connect technology with business objectives.
My focus is on delivering realistic, scalable, and value-creating solutions with a clear strategic direction.
Business system and vendor selection
I advise on selecting systems and partners based on the company’s strategic and operational needs.
I emphasise governance, risk management, and a solid decision-making foundation to ensure effective implementation.
IT & digital strategy
I translate business strategies into concrete IT initiatives. It’s about setting a clear direction and making the right priorities.
The goal is an IT function that creates value, supports the business, and drives real progress.

Book a free intro consultation:
Do you need sparring on digital transformation, IT strategy, or AI readiness GAP analysis?
I help leadership teams create momentum and establish direction in complex decisions.
Reach out to be directly below – a conversation could be the first step toward clarity.
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